To Emoji or not to Emoji…that really is the question

From memes and GIFs to emojis and stickers, it’s evident that communication has drastically evolved, even in the last decade. Digital messaging allows us to transcend borders, languages and cultures – basically, it allows many of us to connect with whoever we want, whenever we want, wherever we want. But this increased level of “always on” communication comes with some questions on the rules of engagement. 

Is my message too long? When can i follow up? Is it offensive if I leave this never ending group chat?

In a quest to answer some of these questions, we spoke to over 3,500 people across the UK, US and Australia to find out their ultimate do’s and don’ts when it comes to messaging.  We found that nearly three quarters of respondents believe a ‘messaging etiquette’* should be used when communicating through messaging app. 

To bring our findings to life, Messenger has partnered with Debrett’s, the renowned authority on modern etiquette, to develop the first formal guide of its kind called The Art of Digital Messaging_A Guide to Communication in the Digital Age

“We are delighted to work with Messenger from Facebook on a definitive guide to communication in the era of digital messaging, which was informed by extensive research as well and our expertise in courteous and considerate communication,” says Katherine Lewis, Debrett’s Etiquette Expert.


*For the purposes of this research study etiquette was defined as “a customary code of polite behavior”.


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