Messenger Brings Fast-Growing Surfaces Together to Drive Valuable Experiences

Today, we are announcing the availability of stories ads that click to Messenger. Facebook is bringing together two of the fastest-growing mediums to help businesses reach and engage people.

We know that people want personal and engaging communications. Technology has fulfilled that expectation with the ever-growing popularity of messaging and stories. Each month, we see over 1.3 billion people connect with friends, family, and 40 million active businesses on Messenger. Stories popularity continues to explode globally. Every day, 500 million people are sharing stories across Facebook, Instagram, Messenger, and WhatsApp. Furthermore, businesses are adopting stories at a rapid pace, with three million brands running ads across Facebook and the family of apps each month. 

Now, businesses can use both stories ads and ads that click to Messenger together to drive increased growth. Marketers can send people to Messenger from their stories ads across Facebook, Messenger, and Instagram, all within a native experience that brings together the strengths of stories and messaging solutions. When people see a story ad that captures their attention, they can swipe up on the story, and open a conversation with the business in Messenger.

We know that when businesses place ads across a range of surfaces, including news feed and stories, it leads to an increase in conversions. This particular trend holds when businesses add multiple stories placements to their campaigns as well. In a recent test, seven out of nine brands that added the Messenger Stories placement to their Stories campaigns saw increased conversions, including app installs, add to carts, purchases, or registrations, compared to campaigns that opted into single stories placements. 

We are excited to share the new solution with our partner ecosystem.