We’re happy to announce that the World Health Organization (WHO) has launched an interactive experience on Messenger, with support from Sprinklr, to help provide accurate and timely information on the COVID-19 pandemic. WHO will be leveraging Messenger’s reach to more than 1.3 billion monthly active users who will now be able to ask questions and get quick answers from the WHO’s “Health Alert” interactive service on Messenger, which is free to use. Understandably, many people all over the world are turning to communication platforms like Messenger to get information on the current crisis. In many of the regions hit hardest by COVID-19, total messaging through Facebook’s family of apps has increased by more than 50%.
The WHO’s Health Alert interactive service can now be accessed through the WHO’s official Facebook Page by selecting Send Message or through the dedicated Messenger link. The WHO Health Alert service has already reached more than 12 million people through WhatsApp. And now, through Messenger, WHO will be able to expand their reach as they continue to provide people everywhere with important information. This is critical as widespread misinformation can create unnecessary fear and panic in this already trying time.
Messenger is committed to working with organizations like WHO to help them respond to the COVID-19 situation. Previously, we announced a program to partner with developers to offer government health organizations free services to help them connect with people and deliver information on the outbreak. Sprinklr, the developer that built the Messenger experience for WHO, is part of this program. More than 20 government health organizations have launched Messenger experiences such as UNICEF, Argentina’s Ministry of Health, the Government of France, the Government of India, and Pakistan’s Ministry of National Health Services.
We are very pleased that the WHO has decided to use Messenger and through their partnership with Sprinklr was able to deploy the experience so quickly. We will continue to leverage the unique nature and reach of the Messenger platform to help people everywhere connect during this unprecedented moment.