Get ready to scream! 😱
In celebration of the 25th anniversary of the frightening franchise, Scream, Messenger, Instagram, and Facebook’s Creative Shop have teamed up with Paramount Pictures, Spyglass Media Group and and super fan platform @hellosidneycom to launch MovieMate™, a new scary “second screen” chat experience that will bring a whole new dimension to the film 🎬
Starting today, MovieMate™ will be available for the 25th anniversary of Scream to answer movie watchers’ burning questions and offer them never-before seen images, footage, and information in real time as they’re streaming… and screaming!
Fans can access Movie Mate™ on Messenger as they stream the film at home. 🏡 Movie Mate™ seamlessly syncs with your stream and shares behind-the-scenes moments, exclusive photos, and entertaining facts about Scream that’ll make you feel like you’re totally up to speed in no time – whether you know the spoilers or not. You can also choose your path in the movie, depending on if you know some of the spoilers already or if it’s your first time watching the film. New fans and superfans alike, be prepared to get your scary on! 😦
To access the Scream MovieMate™ experience, head to the Scream Movie Facebook page and click the ‘Send Message’ button to begin the chat experience. On Instagram, send a DM to @screammovies to start the experience.
“Creators are a huge part of our platforms at Meta and we are excited to announce the first Movie Mate created in partnership with top horror Instagram creators. The experience will give an inside look at the original Scream movie from the most trusted source, the super fans! We are honored to partner with Paramount to create this immersive experience to celebrate the 25th anniversary of this film. We look forward to working with more partners on MovieMate™ collaborations next year.” – Nicky Bell VP, Global Head of Facebook Creative Shop.
Be sure to stay tuned for more epic experiences from iconic movie franchises in the coming months. We’ll be making the MovieMate™ product available to more partners, so more cinematic adventures are on the horizon for you to immerse yourself in. From the Messenger team, enjoy this unique experience and try not to SCREAM too loudly! The latest installment of the hit Scream franchise is in theatres on January 14, 2022.