Each year Earth Day is a vital reminder of how precious our planet truly is, and that all actions (both big and small), can make a difference. This April we want to encourage everyone to start talking about our planet. The more we connect, the more we can do together to take action on climate issues that affect us all. Starting today, Messenger will roll out new expression features that we hope will propel conversation about Mother Earth and inspire future action.
Elevating Earthly Conversation
We’re proud to partner with illustrator and animator, Aran Quinn, to release “Everyday Earth” , a set of custom in-thread and camera stickers that celebrate our planet and reinforce the “nearness of nature” in our everyday lives. You can check out the stickers on Messenger and Instagram starting this week.
We’re also rolling out new Word Effects in our Earth Chat theme and 3D Avatar stickers to help you level up your planetary convos. Check out 🏔 – Nature, ☀️ – Climate, 🌎 – Earth, ✊ – Climate Action, ♻️ – Recycle and 🌱 – Sustainable or create your own Word Effects, and 3D Avatar stickers to show off your support for climate action.
Connect, Play & Learn About Our Earth
You can learn more about science and Mother Earth thanks to our new Group Effects feature. We are continuing our partnership with The Ellen Show to bring an Earth Day-friendly version of her hit mobile game, Heads Up!, to Group Effects on Messenger and Instagram video calling. Starting today, you can access the Heads Up! ‘Science Lab’ card pack, so gather the squad and get ready for some Earthly competition! Stay tuned for new Heads Up! card packs in the coming months.
On Messenger Kids, young nature lovers can also join in on the fun by decorating their photos with a bold and colorful Earth Day frame and stickers, or taking photos alongside our loving planet using the Earth Day AR mask.
From all of us at Messenger, Happy Earth Day! Let’s get talking and inspire one another to act!
Accessing Earth Day Artwork and Features
Stickers – Download the “Everyday Earth” sticker pack by tapping the smiley face in chat, navigating to stickers, and tapping the store icon in the bottom right corner. On Instagram Stories, press the sticker tool, select “GIF” and then search #EarthDay
Chat Theme – To use the Earth chat theme on Messenger, tap the name of any chat thread and select ‘Theme.’ On Instagram, open a chat thread and tap on the information button at the top right corner of your screen, then select ‘Theme.’
Word Effects – To view the Earth chat theme word effects in Messenger, tap the name of your chat thread, and select “Word effects”. You can also create your own word effects for separate chats, just tap the name of any chat thread and select “Word Effects”.
3D Avatar Stickers: To create an Avatar and share as a 3D sticker, in a Messenger chat tap on the smiley face then select the sticker button. Click “make your avatar” to customize and dress your avatar, then you’re good to share in a Messenger chat or in comments on Facebook posts. If you already have an Avatar and want to change it, click the smiley face on a Messenger chat thread, then the sticker button. Click on “See What’s New” and choose “Edit your Avatar” to view customization options. From there you’re ready to share!
Group Effects – Head to your Instagram or Messenger app, start a video call, tap the smiley face to open the effects tray, and select Group Effects to access the Heads Up! Science Lab card pack.
Messenger Kids: To access the Earth Day camera stickers, frame and AR effect, select the camera button and tap to access the effects tray.