Messenger Enhances Chat Plugin to Help Businesses Reach Even More Customers

Today, we are announcing major updates to the Facebook Chat Plugin, a free tool that businesses use globally to connect with customers on their website. With this latest update, the Chat Plugin helps businesses reach more people than ever before, even customers not logged into Facebook. We’re also introducing a new design which makes conversations easier and more intuitive. In our testing, businesses using the new Chat Plugin saw a 45% increase in customers inquiring about their products and services.

Helping Businesses Stay Engaged with Customers 

Due to COVID, businesses everywhere have needed to adapt, and for many, that means increasing their online presence. As a result, people are contacting businesses online more than ever. Chat Plugin is an easy solution for businesses to talk to potential customers by bringing the Messenger experience directly on to their website. With minimal effort, businesses are able to kick off conversations, bring a personal touch to the online shopping experience, and build lasting relationships with customers.  

Intuitive and Impactful

With this latest update, people can talk to businesses with Chat Plugin without logging into Facebook. We’re also introducing a new design which makes conversations easier and more intuitive than ever before.

“Having an open line of communication with our customers gives them a sense of confidence from the browsing stage to final checkout,” said Ryan Pamplin, CEO of BlendJet. “We noticed that customers who engage with us are three to four times more likely to checkout. With the Chat Plugin allowing us to reach more customers, we’ve tripled our sales since offering it as a customer engagement channel.”

Easy to Integrate  

Developers building solutions for businesses will also find it easier to integrate the Messenger experience directly on to their customers’ websites. 

“As a developer, it’s much easier to convince a business  to use a live chat offering that is available to all their customers, ” said Soma Toth, founder of Recart. “Our business customers are seeing sales directly tied to engagement on Messenger, and the Chat Plugin helps them leverage the same investment across both their Facebook page and their website at no additional cost. It also reduces the complexity of having to work with or support a fallback for users who are not logged into Facebook.”

Businesses with a Facebook Page can install the free Chat Plugin on their website with just a few clicks in Facebook Page settings or via our partners such as WooCommerce, ManyChat, and Haravan. Businesses can also visit the Facebook for Business website to get more information on how to grow their business with Facebook, including new products such as the Business Inbox in Messenger and Facebook Shops

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